Gujarat Co-operative Milk Marketing Federation (GCMMF), one of the largest dairy cooperative organisations in India headquartered in Anand, has announced price hike for its Amul fresh milk products, effective from Thursday, November 12.
Amul had last hiked the price of its milk products in May, making them costlier by ₹2 per litre across the country.
The latest announcement of price hike by Amul came hours after Mother Dairy, which sells milk and milk products in Delhi and surrounding areas, announced similar price rises, citing an increase in input costs.
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The prices of Amul’s fresh milk variants will increase by Rs 2 to Rs 4 per litre, which is nearly four to five percent. The cooperative organisation cited rising input costs as the main reason behind its decision to raise the prices of its fresh milk products.
“In the current challenging environmental circumstances due to low and uneven rainfall in Gujarat as well as many parts of India, we are constrained to increase the consumer price of milk to pay better prices to our producers and support them in these difficult times,” GCMMF said in a statement.
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It also said that the member unions of GCMMF have increased farmers’ procurement price by 4-5 per cent in the last one year. As high as 80 per cent of the revenue collected from consumers through the Amul co-operative structure is returned to 36 lakh milk producers, the statement added.
A big part of the increase in milk retail prices will flow to milk producers and encourage them to increase milk production, the GCMMF statement said.
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The price hike impacts some of Amul’s popular variants such as Amul Gold, Amul Taaza, Amul Shakti, Amul Buffalo Milk, and Amul Tea Special. Under the latest pricing structure, the full-cream milk, Amul Gold, will increase by four rupees and will cost Rs 80 per litre. Likewise, its toned milk product, Amul Taaza, will bear a price tag of Rs 62 per litre, representing an increase of Rs 2. As per the revised price, Amul Buffalo Milk will see a hike of Rs 6 and will cost Rs 86 per litre.
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Mother Dairy announced a price hike effective from November 12. Like its Anand-based peer, the Noida-based public sector dairy company attributed the hike in prices of its fresh milk variants to substantial rise in input costs.
