As sugar prices soar by Rs 7 per kg, the middle class fears bitterness in the upcoming festive season

Rising sugar prices are reshaping Raksha Bandhan,Diwali and Chhath Puja preparations across India where families, sweet shops, and small businesses alike are struggling to absorb the sudden surge, with costs climbing nearly 16% in just one month.

India’s middle class, already burdened by rising household expenses, faces another blow as sugar prices soar ahead of the festive season. From tea to sweets, the cost of everyday indulgence is climbing sharply, with retail sugar prices jumping by over ₹7 per kilogram in just one month — a 15.6% surge that has rippled through kitchens and small businesses alike.

According to data from the Ministry of Consumer Affairs, the average price of sugar rose from ₹48.18 per kg on July 20 to ₹55.70 per kg by August 20. Traders and analysts attribute the spike to a mix of domestic shortfall, erratic weather, and tightening global supply chains. India’s sugar output for the current season is now pegged at around 306 lakh metric tonnes (LMT), well below the earlier projection of 343 LMT.

Also read: Smriti Irani, Ram Madhav back in BJP’s new national team; Amit Malviya out as IT Cell chief

The production slump stems largely from crop damage in key sugarcane-growing states. Excessive rainfall has led to waterlogging, while diseases such as Red Rot and Top Borer have affected yields. Maharashtra and Uttar Pradesh, which together account for nearly half of India’s sugar output, have reported significant losses.

Global factors have compounded the problem. The world sugar deficit for 2026–27 is estimated at 33 LMT, and international prices have climbed from $474 per tonne in late June to $552 per tonne by mid-August — a rise of more than 16% in less than two months. Brazil and Thailand, major exporters, have also faced weather disruptions, tightening global availability.

Also read: Pakistani woman with 13 lakh TikTok followers shot dead by 2 men near Islamabad on country’s Independence Day

To curb domestic inflation, the Indian government has extended its export ban on sugar until September 30 and approved duty-free imports of 10 LMT of raw sugar. Officials hope this measure will ease supply pressure and stabilize prices before the festive rush. Additionally, sugar mills have been directed to begin the 2026–27 crushing season early — from October 15 — to boost output during peak demand months.

The government has dismissed speculation that ethanol blending is driving the price rise, arguing that ethanol production uses surplus sugar and supports mill finances without affecting consumer supply.

Also read: Flying cash scam? Mamata Banerjee’s TMC gave an aviation company ₹160 crore to buy a jet & a helicopter, finds ED probe

Still, for ordinary households, the impact is immediate. Bakers, confectioners, and sweet shops are revising prices, while homemakers are cutting back on festive preparations. Economists warn that if global prices remain elevated and domestic output fails to recover, sugar could join the list of commodities — from edible oil to pulses — that have steadily eroded middle-class purchasing power.

Also read: Vande Mataram row: Amit Shah says people won’t forgive Sonia, Congress, they should apologise to nation

With Raksha Bandhan, Diwali, and Chhath Puja approaching, India’s sweet tooth may come at a higher cost this year — a reminder that inflation’s bite is felt most sharply at the dining table.

Editors' Picks

More news & views that matter
Related

17 killed, 35 injured in stampede at Durga Puja pandal in Kolkata; CM Suvendu Adhikari visits hospital

Tragedy unfolded at the popular Chore Bagan Sarbojanin Puja pandal in northern Kolkata on Saptami puja day. Failure to deal with unusual overcrowding during rain is said to be the main cause behind the stampede.

Dipke, Neha Bora detained; Opposition leaders voice support for CJP, ask if waving Tiranga is a crime

After Abhijeet Dipke and Neha Bora were detained by Delhi Police, both CJP and AISA said their whereabouts were not being made public and that they were being denied access to lawyers and associates.

Mamata Banerjee attacked with knife by woman outside home, escapes without injury

As leaders of Mamata Banerjee’s faction of Trinamool Congress targeted West Bengal’s BJP government and accused it of negligence in the security of a former CM, state industries minister Tapas Roy asked if Banerjee had forgotten the security situation during her own rule.

Delhi’s Jantar Mantar can’t be protest venue any more; CJP says ‘whole country’ will be Jantar Mantar

Delhi Police denotifies Jantar Mantar as a designated protest site and announces three alternative sites for future protests, sparking criticism from Cockroach Janta party, Congress and other Opposition parties.

Captain Smit Machchhar will be conferred with Israel’s highest bravery award for civilians

The 38-year-old Indian pilot whose heroic act inside the cockpit of a sinking plane saved the lives of 174 passengers and crew members will be honoured soon after he regains his health, Israeli President Isaac Herzog has said.

Nana Patekar dies from cardiac arrest at 75; cine world, millions of fans mourn iconic actor

"Yeh Musalman ka khoon... yeh Hindu ka khoon... Bata isme Musalman ka kaun sa, Hindu ka kaun sa." Fans recalled Nana Patekar's famous dialogue from the 1994 Bollywood movie 'Krantiveer', among others.

“I’m driven by a mission to do seva,” says PM Modi as he completes 25 years as head of govts

October 7 marks a rare milestone in Indian politics as it completes 25 years since PM Modi first took the oath of public office, beginning in 2001 as the CM of Gujarat.